Bachelor of Business Administration

The Bachelor of Business Administration (BBA) is a bachelor's degree in Commerceand business administration. In most universities, the degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areas of business concentrations; see below. The BBA program usually includes general business courses and advanced courses for specific concentrations. Alternative degree titles includeBachelor of Science in Business Administration (BSBA), Bachelor in Management and Organizational Studies, Bachelor in Management Studies (BMS), Bachelor of Business Management (BBM)and Bachelor of Business Studies (BBS).

Program content

The degree  is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects", and, as above, allow students to specialize in a specific academic area; see MBA program content. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. Many programs thus incorporate training and practical experience, in the form of case studies, projects, presentations, internships, industrial visits, and interaction with experts from the industry.